Disney and Kohl’s have launched a Disney-branded apparel collection for kids under the department store’s proprietary Jumping Beans brand.
Available exclusively at Kohl’s stores in the U.S. and online, the first collection features Mickey and Minnie Mouse.
The collaboration will be ongoing, with a new collection inspired by Disney characters and stories will be available each season.
The collection includes Disney-meets-Americana apparel for infants, toddlers, boys and girls.
“Families are at the center of everything we do, and now they will experience some Disney magic during their Kohl’s shopping experience,” says Josh Silverman, executive vice president, global licensing, Disney Consumer Products. “Through this collaboration we have delivered a kids fashion collection that’s vibrant, fun, and pops with the energy of Mickey and Minnie.”