Disney Gears Up for V-Day

Disney Consumer Products has teamed up with retailers, including Target, Macy’s and Hallmark, for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.

The collection includes plush, apparel, candy, accessories and mugs.

Among the retailer-specific offerings are:

  • The So Sweet collection at Target, which includes plush, chocolate-filled mugs, chocolate covered pretzels and more in packaging that features vintage artwork from a new episode of Disney’s Mickey Mouse cartoon shorts series titled “Third Wheel.” The retailer is also featuring a Mickey and Minnie watch;
  • Kids can show their Valentine’s Day style with Mickey Mouse and Minnie Mouse graphic tees and accessories at Macy’s, Children’s Place, Target and Disney Store;
  • Tees for women are available at Delia’s, Wet Seal and Disney Store, as well as sleepwear at Kmart; and
  • Hallmark has released a special Valentine’s Day card featuring the lovebirds, as well as additions to its “itty bitty” plush collection including limited editions Happy Hearts Mickey Mouse and Minnie Mouse.

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