Disney Publishing Worldwide has launched a new episodic series of apps featuring the stories, heroes and villains of Star Wars called “Star Wars Journeys.”
More than half a dozen apps are slated for release, with the first, “Star Wars Journeys: The Phantom Menace,” available now for iOS devices.
Designed to introduce the Star Wars universe to its next generation of fans, each app will feature immersive story content, activities and games.
New apps will roll out in sequential order leading up to the release of Star Wars Episode VII in late 2015.
“The Star Wars film franchise has continuously excited and engaged audiences of all ages for more than 30 years” says Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “Now, Disney Publishing is connecting Star Wars fans to their favorite franchise through a series of innovative new apps that combine storytelling, play and technology for an epic experience. We are thrilled to help introduce the Star Wars universe to the next generation of fans, and provide those already familiar with the power of The Force new ways to connect with this legendary franchise.”