Disney Debuts Digital Movie Service

Walt Disney Studios has launched a new cloud-based digital movie service, Disney Movies Anywhere, that lets consumers buy, manage and watch movies from Disney, Pixar and Marvel on their iOS devices and online.

The debut of Disney Movies Anywhere coincides with the digital release of Disney’s Frozen and features Disney’s library of more than 400 digital titles.

The new app for iPhone, iPad and iPod touch is available now in iTunes and users can also access the service online.

Users simply connect their iTunes account to their Disney Movies Anywhere account to begin populating their Disney digital movie locker and watching movies, both online or on their devices. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, iPod touch, Apple TV or computer.

“Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world,” says Alan Bergman, president, The Walt Disney Studios. “This unique technology underscores Disney’s commitment to meeting our consumers where they are with the content they want, and we’re thrilled to debut with iTunes, the No. 1 digital media retailer in the world.”

Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and digital copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs in.

“Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come,” says Jamie Voris, chief technology officer, The Walt Disney Studios. “The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on.”

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