This month, Discovery Communications will be unveiling its focused new division–Discovery Consumer Products.
The new division unites the company's global licensing and merchandising businesses under one unit. Nicolas Bonard will lead Discovery Consumer Products, building on his experience as head of Discovery Enterprises International.
"By uniting the Discovery Consumer Products organization we can focus on the brands that are core to Discovery worldwide–men, kids and our on-air franchises," says Bonard, senior vice president, Discovery Consumer Products. "Creating experiences and products that resonate with consumers around the world is key in offering potential licensees a clear vision and strategy for how we at Discovery Communications can translate our brands into must-have products at retail."
Discovery Consumer Products will focus on product categories for men, kids and network franchises to continue to develop merchandise and services inspired by Discovery Communications' core franchises and its popular TV brands such as Discovery Channel, Discovery Expedition, Animal Planet, Discovery Kids, Cake Boss, Doki and TLC, among many others.