Discovery Hits Pay Dirt

Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”

The kits include a professional gold pan, a snuffer bottle for retrieving gold from the dirt, a classic vile to store the gold and a certificate of authenticity.

Each panning kit contains varying amounts of real gold and users can also order additional “pay dirt” to extend the experience.

The kit is available now on the Pay Dirt Gold and Discovery websites.

Now in its fourth season, “Gold Rush,” which is Discovery Channel's highest-rated series, follows Todd Hoffman, Parker Schnabel and "Dakota" Fred Hurt as they risk everything to search for the ultimate payday.

"On ‘Gold Rush,’ the miners never know the volume of gold they will uncover during a given dig, and we want to replicate that suspense and thrill through the Gold Rush panning kit," says Elizabeth Bakacs, vice president, Discovery Channel Licensing. "Pay Dirt Gold is the perfect partner to bring that authentic panning experience into households with this fully equipped kit and refillable dirt for an endless quest for gold."

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