The new line will include strap covers and bath items and is set to debut in October.
The bath line will include bath visors, bath mirrors, bath puzzles, a bath activity book, kneeling pads, corner caddies, bath toy organizers, finger puppet gloves, mommy and baby bath mitts and flash cards. The plush strap covers are designed to avoid chafing during travel by attaching to infant carriers, car seats or strollers.
These new products will expand on the existing Animal Planet Baby line from H.I.S. Juveniles, which also includes stroller toys, neck pillows and harness backpacks.
A portion of the proceeds from the sale of Animal Planet Baby products benefits Animal Planet's national campaign R.O.A.R (Reach Out. Act. Respond.), which serves as a voice for animals.