In her new role, Edwards will work with international ad sales teams based around the world to spearhead the construction of global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.
In her 18 years at Discovery Communications, Edwards has worked across a variety of networks and departments, including ad sales, affiliate marketing and education.
As the manager of program development at the Discovery Channel in 2003, Edwards launched efforts to partner with advertisers to create original content. In 2010, she was promoted to senior vice president of integrated content for the Discovery Channel and the Science Channel. In that role she was responsible for building a business model that is still a critical part of the ad sales success of Discovery Channel and its sister networks in the U.S.