Dinosaur Train Gathers Steam

The Jim Henson Company is expanding the licensing program for its children’s series “Dinosaur Train” with a slew of new partners and a new licensing agent in Russia.

Followed by a successful debut in France last year, Tomy plans to introduce its new Dinosaur Train product line in the U.K. and Germany in spring 2013. The line will include the launch of the Dinosaur Train InterAction Figures that will be able to recognize and respond to each other.

Other European licensees recently signed for the property Puffin in the U.K. for publishing, Evasion Communications for costumes, Shok ID for soft toys in France, Junior Productions for meet-and-greet promos in Sweden, Babel for publishing in Portugal, Secret Fragrancy for bath products and iPlay for CDs.

The European licensing deals were negotiated in collaboration with the local licensing agents: Alphanim in France, Alicom in Sweden and Atxilipu in Portugal.

“The Dinosaur Train fan base outside of the U.S. has grown at a phenomenal rate, and the property continues to attract new licensees from around the globe,” says Melissa Segal, senior vice president, global consumer products, The Jim Henson Company. “It once again validates our core belief that combining engaging characters with fun, colorful storylines that inspire kids to use their imaginations, is a winning proposition.”

The announcement also includes a list of new partners in Latin America: Editorial Artemisa for activity, coloring and sticker books and story books in Argentina, Uruguay and Chile; Flash Toys for toys, cushions and plush in Venezuela; Grafiart S.R.L. for party goods in Argentina, Paraguay and Uruguay; Mexbras Industria Plastica for dinnerware in Brazil; Nenes Chicks for infant/toddler apparel in Mexico; Photo Pack for stationery, backpacks, pencil cases, lunch boxes and melamine plates, bowls and cups in Mexico.

Finally, The Jim Henson Company appointed Russian licensing agency Megalicense, to represent the brand’s business interest in Russia and all of CIS, and C-Trade has been appointed as the toy licensee for the region. 

The Jim Henson Company will be presenting Dinosaur Train in Booth 6527 at Licensing Expo, June 12-14 in Las Vegas, Nev.


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