Dijon Campaign Features Popeye

Dijon, a Chilean department store, featured King Features’ classic characters Popeye and Olive Oyl as part of its 2016 Christmas campaign.

Doce, King Features’ agent in Chile, brokered the deal.

The campaign featured a commercial as well as store windows, in-store displays, shopping bags and giftwrap in 64 Dijon locations across Chile.

The experience was also extended with a limited edition range of apparel, accessories, underwear and sleepwear for kids and adults.

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