Digital Stores, specialist supplier of online retail services for the entertainment sector, and HIT Entertainment have launched a UK-based online store featuring children’s properties including Thomas & Friends, Bob the Builder, Pingu, Barney, Fireman Sam, and Angelina Ballerina.
The launch is being supported with a marketing campaign and on-air competitions on Five’s Milkshake! preschool block. Digital Stores has also launched an advertising campaign to promote the store on search engines, via consumer and trade press, and lifestyle online sites.
HIT Entertainment has also taken on FCI Brands to represent its portfolio of preschool properties in South East Asia. Based in Singapore, FCI Brands also represents Turner Entertainment, PAWS, and MGA Entertainment. It will represent and manage HIT licensees in Thailand, Singapore, Malaysia, Indonesia, Philippines, Brunei, and Vietnam.
Meanwhile in the UK, HIT Entertainment has strengthened its licensing business with the appointment of Jo Adamson as UK licensing manager, hard goods. Adamson will be based in the London office, reporting to Laura Clarke, director licensing, hard goods.