U.S.-based retailer Dick’s Sporting Goods and ESPN have teamed up in a multi-year partnership that names the retailer as the exclusive provider of licensed merchandise and sporting goods for ESPN.com and other ESPN e-commerce sites.
Fans can now shop an expanded range of licensed fanwear in the re-branded ESPN Fan Shop powered by Dick's Sporting Goods.
In addition to licensed apparel, the site will carry an expanded assortment of ESPN merchandise, including the “30 for 30” documentary series.
Integrated shopping opportunities will also be featured across ESPN platforms in the near future including ESPN.com, ESPN The Magazine, ESPN Radio and mobile properties like ScoreCenter, GameCast and WatchESPN, allowing fans to easily purchase officially licensed products from MLB, NFL, NBA, NHL, NCAA, EPL, MLS teams.
"This groundbreaking collaboration with ESPN blends sports content and commerce, solidifying Dick's as the premier destination for licensed product," says Lauren Hobart, senior vice president and chief marketing officer, Dick's Sporting Goods. "Dick’s is excited about this dynamic multi-channel approach, which includes traditional and non-traditional marketing and e-commerce, to better serve the needs of athletes and fans everywhere."
The new partnership is the latest evolution in a growing relationship between the two companies, which also includes sponsorship of ESPN's Champ Week coverage for college basketball, and content collaborations such as Hell Week, an original documentary produced by DICK'S Sporting Goods Films in association with ESPN.
The new ESPN Fan Shop powered by Dick’s Sporting Goods is now live at Dicks.com/ESPNFanShop.