Dickies Plans Dog, Equine Lines

Work wear lifestyle brand Dickies has signed a new deal with A Crowded Coop for a line of Dickies-branded dog and equine apparel, equipment and accessories in the U.S.

The lines will include durable dog leashes, collars, harnesses, beds, toys and vests, as well as equine halters, blankets and leads.

"We can think of no more appropriate brand for a working dog or horse than Dickies," says Mary Olson, co-founder, A Crowded Coop. "The Dickies brand is the premier work wear brand in the world and we felt that this brand with their value, durability and heritage was a perfect fit for products intended for a worker's main companion, and a worker in their own right." 

The line of Dickies-branded dog apparel and accessories will be available in spring 2013, with the equine line following in spring 2014.

"We continue to sign important and strategic licenses to answer the needs and desires of our diverse, hard-working consumer base," says Michael Penn, vice president of licensing, Dickies. "A Crowded Coop lives and breathes in the working dog and equine world. We look forward to incorporating the Dickies brand’s DNA into enhanced products for this industry."

Dog and equine accessories are only the most recent addition to Dickies' extensive portfolio of licensees, which also includes partners in men's, women's, junior’s and kid’s apparel, bags, footwear, belts, socks, medical wear, headwear and sunglasses. 

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