Dickies Expands into Kids’ Footwear

Workwear brand Dickies has signed a new deal with SG Footwear, a division of SG Companies, for kids’ footwear.

Products will include infant, toddler, boys’ and girls’ casual footwear such as hikers, relaxed loafers and classic casuals. The line is expected to hit retail in fall 2014.

“We are excited to have this new category, as it reinforces our product offering for a younger age range,” says Michael Penn, vice president of licensing, Dickies. “Parents are familiar with our durability in school wear and kids’ fashion apparel, and now they will see that translate into a full assortment of kids’ footwear.”

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