DHX Taps Jazwares for Ella

DHX Media and FremantleMedia Kids & Family Entertainment have appointed Jazwares the global master toy partner for the preschool property Ella the Elephant.

Jazwares will launch plush, dolls, figures, play sets, vehicles, roll play and musical instruments into territories around the world including the U.S., Canada, the U.K., Ireland, Latin America, the Middle East, Australia, Spain and Norway.

“We’re excited to be appointed the global master toy partner for Ella the Elephant. We think Ella is a great brand in the children’s entertainment space and we’re excited for the opportunity to place Ella in every household that loves her through our Ella the Elephant line,” says Laura Zebersky, executive vice president, global sales, Jazwares.

“Ella the Elephant” is produced by DHX Media, in association with Canada’s TVO Kids and FremantleMedia Kids & Family Entertainment. The series debuted in the U.S. in February and airs on the Disney Channel and Disney Junior.

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