DHX Media has renewed its deal with BBC Worldwide Asia to represent the licensing rights for “Teletubbies” and “In the Night Garden” in China across all categories.
The renewal complements DHX Media and BBC Worldwide’s sub-agent agreement with UYoung Media Group, which was appointed earlier this year to spearhead a licensing and merchandising push for “In the Night Garden” in China.
DHX Media has also signed an agreement with Shanghai V-Pop for the Chinese home entertainment rights to “Teletubbies” with DVDs launching at retail in 2014.
“‘Teletubbies’ and ‘In the Night Garden’ continue to be popular globally, and enjoy a huge fanbase in China,” says Steven DeNure, president and chief operating officer, DHX Media. “We are pleased to be renewing deals with both BBC Worldwide Asia and Shanghai V Pop, ensuring these properties continue to enjoy a significant consumer presence in China.”