DC Thomson Consumer Products has teamed with pet accessories specialist Rupert’s Pet Shop for a range of Dennis the Menace and Gnasher dog toys.
Designed and developed by Rupert’s Pet Shop, the range will consist of five different dog toys that encapsulate the fun and iconic appeal of The Beano characters.
Marking the brand’s entrance into the pet sector, the Dennis the Menace and Gnasher dog toys will launch at all 405 Poundstretcher and 55 Pet Hut stores across the U.K. this summer.
Among the items in the line are a comic book squeaky toy, the Gnarly Gnasher hairy soft toy, a Whoopee Whiff cushion, a Rough and Tough Menacer fetch toy and a Sock Slinger.
“Rupert’s Pet Toys are an exciting addition to The Beano licensing program and one that will allow us to expand our retail footprint in the U.K. pet market,” says Tim Collins, head of brands, DC Thomson. “This new partnership will not only open further commercial opportunities for Dennis the Menace and Gnasher, but also highlights our ongoing commitment to developing innovative and relevant products that appeal to The Beano fans of all ages.”