Deichmann Promotes Mia and me Shoes

German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.

Beginning in April, the shoes will be available at 1,300 stores and featured in the store’s catalog, TV advertising and on in-store promotional materials.

Additionally, a Mia friendship ring comes free with each pair of shoes purchased.

The second season of the TV series from Rainbow, March Entertainment and Germany’s ZDF TV network is currently in production and will be on-air later this year.

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