Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Dead Island,” “Lost Horizon” and “Saints Row.”
New licensees for the company’s properties include:
- Bioworld for adult apparel and accessories based on “Saints Row,” “Dead Island” and “Metro.” Planned products include t-shirts, tops, smartphone and tablet covers, bags, belts, belt buckles, headwear, wallets, purses, nightwear, underwear, socks, jewelry, key chains and headphones.
- Insert Coin for online apparel based on “Saints Row” including t-shirts, hoodies, polo shirts, jackets and leggings.
- Wing Co of Japan for a collectible figurine of the President character from “Saints Row IV.”
- Joe Books for text novels based on “Saints Row” and “Dead Island.”
Game of 2 Halves, which represents Deep Silver and its brands for licensing, is also in discussions for additional categories including collectibles, wall art, figurines and graphic novels.
“Deep Silver has a portfolio of iconic games that are popular throughout the world, so from a licensing point of view we have a very strong platform to build on,” says Paul Comben, managing director, Game of 2 Halves.