DCD Takes Zalza to QVC

DCD Publishing has partnered with QVC to bring the new DVD for its dance fitness brand Zalza to the home shopping retailer.

Created by Russell Grant and Flavia Cacace, voted the most popular couple ever on the U.K.’s “Strictly Come Dancing,” Zalza uses traditional dance moves to tone the body and improve cardiovascular health.

The new QVC deal is part of DCD’s strategy to build Zalza into a full-fledged lifestyle program reaching across television and consumer products.

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