Beauty company Davi Luxury Brand Group has launched its new Davi skincare line in South Korea under a 10-year licensing agreement with LG Household and Health Care.
The new product line is being distributed under the Davi, Davi Napa and Davi Skin brand names.
LGHH first introduced the brand to the Asian market in Q3 with the opening of four Davi retail stores in Seoul, South Korea, featuring more than 30 SKUs of skincare products including the company's flagship Le Grand Cru collection, moisturizers, cleansers, toners, essences, serums and specialty products.
LGHH plans to launch additional stores in other Asia-Pacific territories including Japan, China, Hong Kong and Singapore in 2014. The Davi stores currently feature
Davi itself will launch in the U.S. in 2014 at luxury department stores and with a freestanding retail store in Beverly Hills, Calif.
"LGHH has helped us cultivate our brand within the Asia Pacific region and has been instrumental in launching the Davi brand in Seoul, South Korea, one of the most educated, sophisticated and growing luxury markets in the world,” says Parrish Medley, president and chief executive officer, Davi Luxury Brand Group. "The LGHH partnership with Davi in Asia perfectly complements the success we currently enjoy in our existing partnership with the leading luxury global airline Korean Air, where Davi exclusively provides first class and business class passengers with branded products in travel amenity kits.”