Daniel Tiger Expands Retail Reach

Toys ‘R’ Us will offer an expanded range of Daniel Tiger’s Neighborhood toys, led by master toy licensee Jakks Pacific, this year as the Fred Rogers Company brand heads to other top retailers including Target, Kmart and Barnes & Noble.

Kmart and Target will introduce a selection of merchandise this year from partners such as Barnes & Noble, which will launch a full line of books from master publisher Simon & Schuster Children’s Publishing under its Simon Spotlight imprint, and Amazon, which will offer a range of products for the program. The line will also enter Canada for the first time this year.

This year also marks the introduction of costumes from Disguise; an expanded range of toys from Jakks Pacific; more offerings from University Games including a Colorforms deluxe play set, puzzles and new games; as well as new Simon Spotlight book titles.

“We’re very excited about the truly amazing response we’ve received from fans all across the country after debuting the Daniel Tiger’s Neighborhood lineup at Toys ‘R’ Us,” says Samantha Freeman, co-founder and executive producer, Out of the Blue Enterprises, the brand’s licensing agency. “Our partners did an incredible job of creating products that beautifully convey the essence of the property and its characters and provide a solid foundation on which to further grow the brand this year and for many more to come.”

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