Cupcake Brings Rio to Tablets

Twentieth Century Fox Consumer Products has signed a global deal with Cupcake Digital for new interactive storybooks and activity apps featuring its Rio brand.

This Rio Movie interactive storybook app, based on the first film, is slated for release today, with an official app for the Rio 2 movie available April 3, before the film hits theaters. Additional apps are also planned for release throughout the year.

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