'The Crystal Maze' Gets First Licensees

Rascals and Poetic Brands are on board to expand the rebooted U.K. game show into apparel and games.

EUROPE–Bulldog Licensing has signed on the first two licensing partners for the revamped U.K. game show “The Crystal Maze.”

The first licensing partner, Rascals, will produce a range of board games, card games, puzzle games and travel games based on the show’s format.

Meanwhile, Poetic Brands will develop a range of adult t-shirts, nightwear and underwear.

“There are few game shows that match ‘The Crystal Maze’ for iconic appeal and the new version is creating a whole new generation of fans, so the brand offers huge potential for licensing,” says Rob Corney, managing director, Bulldog Licensing. “We’ve already got two great partners on board and expect to be making more announcements very soon.”

“The Crystal Maze” originally aired from 1990 to 1995 on Channel 4 in the U.K. and pitted teams of contestants against the difficult puzzles of the Maze. After a successful Stand Up to Cancer celebrity special in 2016, the game show was re-commissioned for a full season on Channel 4.

In the new series, teams of five will participate in a game show adventure through four zones: Aztec, Medieval, Industrial and Futuristic. In each zone, the team must tackle physical, skill, mystery and mental challenges to win crystals, which give the team five seconds in The Crystal Dome, where they hope to collect gold tokens to win prizes.

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