Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
The partners are currently planning a mobile crossover game that will combine “Doodle Jump” gameplay with Crayola's aesthetic.
Additionally, the partnership will see a Crayola mobile game and a line of Crayola-branded, Doodle Jump-themed art kits and accessories.
“Crayola speaks to the power of creativity, and the unbridled possibilities of the imagination–they truly bring doodles to life,” says Igor Pušenjak, chief executive officer, Lima Sky. “There is no company on Earth that better embodies the spirit and wonder of Doodle Jump’s art design than Crayola, and we’re tremendously proud to call them a partner as we mobilize our licensing relationships and digital development for the future.”
“We are very excited to announce our partnership with Lima Sky,” says Warren Schorr, vice president of brand licensing, Crayola. “At Crayola we are all about children and providing them relevant and creative experiences in all mediums. Adding Lima Sky, one of the earliest developers of mobile gaming, to our growing portfolio of interactive activities was a great fit and allows kids to be creative everywhere they are, including their mobile devices.”