In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of special edition tool storage products.
Three special edition Craftsman/Harley-Davidson co-branded tool storage units are available now exclusively at Sears stores in the U.S., as well as on the Sears and Craftsman websites.
"Working with Harley-Davidson is a natural association for the Craftsman brand," says Michael Castleman, president, Kenmore, Craftsman and DieHard, and senior vice president, Sears Holdings. "With similar roots steeped in the heart of the American garage, we share the passion for the ingenuity and freedom that drive our customers. Together, we are leveraging marketing, community and product assets to broaden the reach of our great brands, including outreach to both the Craftsman Club and Harley Owners Group."
The line includes a three-drawer portable tool storage chest, a nine-drawer heavy-duty combo and an 18-drawer heavy-duty combo, all of which feature a black frame, official Harley-Davidson orange drawer fronts and official Harley-Davidson decaling.
Craftsman and Harley-Davidson also plan to launch additional versions of the storage chests at Harley-Davidson dealers in the U.S. this summer.
"Strategically, the Craftsman brand is a perfect fit for Harley-Davidson," says Mark-Hans Richer, senior vice president and chief marketing officer, Harley-Davidson Motor Company. "When it comes to working on Harley-Davidson motorcycles, our riders crave only the best. That's why the Craftsman brand is now the official hand and power tool sponsor of the Harley-Davidson 110th anniversary and beyond."
As an official sponsor the Harley-Davidson anniversary celebrations, Craftsman tools will be part of special commemorative anniversary events throughout the summer and fall.