Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
CPLG will secure regional and territory partners in various areas of Europe for the lifestyle company, which owns the Cherokee, Tony Hawk, Liz Lange and Ale by Alessandra brands.
“Cherokee Global Brands is on a global fast growth track,” says Henry Stupp, chief executive officer, Cherokee. "We are extremely excited to be working with CPLG, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint. CPLG has demonstrated best practices and in-country management, together with full understanding of our proprietary 360-degree turnkey approach: strategic selling, support services, product development and marketing.”
"Partnering with Cherokee Global Brands demonstrates our ongoing commitment to diversifying our portfolio,” says Peter Byrne, chief executive officer, CPLG. “We have successfully repositioned the company for continued growth, and representing the Cherokee portfolio is, without question, one of the most significant developments of our future strategy. These are some of the most exciting brands to be available for licensing in Europe, and we already have initiated discussions with market leading companies in various fashion and fashion related categories."