World’s first cartoon character will also be showcased on the brand’s denim label Amsterdams Blauw.
Dutch fashion brand Scotch & Soda will release an extensive apparel collection featuring Felix the Cat, in a deal brokered by CPLG, the cartoon character’s licensing agent.
The 42-piece collaboration will highlight vintage versions of Felix the Cat and hand-painted artworks on a line leather jackets, jersey wear and denim for men, women and children. Felix the Cat will also be featured on the brand’s denim label Amsterdams Blauw.
“We are delighted a partner of the caliber of Scotch & Soda will be launching this unique Felix the Cat collection,” says Matt Tobia, account manager, CPLG Benelux. “The classic artwork, together with the playful nature of Felix, are a great fit with Scotch & Soda’s Amsterdams Blauw brand, making them an ideal partner for this iconic character. The collection is a great mix of innovative denim pieces and sportswear styles. We are confident fashion fans worldwide will be equally enthusiastic when the Amsterdams Blauw Felix the Cat capsule hits stores later this year.”
The Felix the Cat apparel range will be launch this November at Scotch & Soda as well as a number of department stores. It will also be backed by a consumer PR and marketing campaign across social and print media.