Coty Plans Rita Ora x Rimmel Line

 

Coty has announced that Rimmel London is planning a capsule makeup collection with British pop star Rita Ora.

The new color collection will include lip and nail shades inspired by Ora’s unique sense of British style.

"Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products," says Friedemann Schmid, vice president, global marketing, Rimmel. "With this new collection we are combining both the London street vibe with Rita's amazing style, and we look forward to sharing the amazing result."

Ora will work with Rimmel London to create the line, which will be released in February 2014.

"We are extremely excited about this new collaboration with Rita Ora. She is young, fresh and on the brink of a huge international career, and we are sure she will bring a lot of creativity and fun to the Rimmel brand," says Johanna Businelli, senior vice president, global marketing, Coty Beauty Colour Cosmetics.

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