Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Aardman has tapped Divine Chocolate to launch a new chocolate product inspired by “Shaun the Sheep.”
Perfetti Van Melle has appointed CPLG to represent its Chupa Chups and Mentos brands throughout the U.K. and Benelux.
Tiffany & Co. has tapped Coty for the development, production and distribution of a new line of Tiffany-branded fragrances.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Billabong has appointed Mood Media, a leader in customer experience design, to develop customized sound and scent profiles for a number of its flagship stores.
Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.
Comedy brand Just for Laughs has appointed Brandvida, a media and merchandising boutique agency, to represent the brand in North America.
©2017 UBM. All rights reserved. A UBM Company.