Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The National Day Calendar has tapped C3 Entertainment to represent the “authoritative source for national days” for licensing, merchandising and sponsorships.
The Kikkoman Corporation has named Bradford Licensing to serve as its licensing agent for the North American market.
Q Holdings has revealed that it will re-launch the Quirky platform and has appointed Gina Waldhorn to serve as the platform’s president.
RJM Licensing has tapped Shade Critters to produce a series of sun protective swimwear featuring the Rainbow Fish brand.
PepsiCo has selected Brand Central to develop a consumer products program for its orange and fruit juice brand Tropicana.
Olive oil brand Filippo Berio has selected Beanstalk to serve as its licensing agent in the U.S.
Alaska Airlines has revealed that its subsidiary Virgin America will adopt its name and logo, retiring the brand’s name likely sometime in 2019.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
Seltzer Licensing Group has tapped five new licensees across multiple categories to expand the brand licensing program for the American Red Cross.
Tesco has expanded its online Help for Heroes personalization range with a number of products in honor of Mother’s Day in the U.K., March 26.
Syfy Labs, Syfy’s innovation lab and MakerBot have expanded their partnership through a line of exclusive 3D models based on five of the network’s original series.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
CBS Consumer Products has partnered with the Royal Canadian Mint to launch a series of collectible coins in celebration of “Star Trek’s” 50th anniversary.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
Nickelodeon has launched a new global merchandising program for Slime, the network’s iconic green goo.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
Earthbound Brands is re-defining branding and licensing through its approach to high-profile partnerships with big name brands.
The British Museum, the U.K.’s most popular visitor attraction, has tapped Portfolio to develop a range of greeting cards featuring the Museum’s collection of art and artifacts.
License Global taps Frances Galvan to discuss what the Royal Air Force Museum has planned for both its 100th anniversary and Brand Licensing Europe 2016.
The Victoria and Albert Museum has tapped three licensees for a host of luxury merchandise in several categories.
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