Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.
The Joester Loria Group has launched a new consulting division, titled JLG eXtend.
U.K.-based charity Help for Heroes has signed five licensing partners to develop new products across categories such as stationery, fragrances, greeting cards and more.
As part of its back-to-school package, European retailer Idee+Spiel will release an exclusive school box featuring popular characters from Peanuts.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
CBS Consumer Products has partnered with the Royal Canadian Mint to launch a series of collectible coins in celebration of “Star Trek’s” 50th anniversary.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
Nickelodeon has launched a new global merchandising program for Slime, the network’s iconic green goo.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
Earthbound Brands is re-defining branding and licensing through its approach to high-profile partnerships with big name brands.
The British Museum, the U.K.’s most popular visitor attraction, has tapped Portfolio to develop a range of greeting cards featuring the Museum’s collection of art and artifacts.
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