Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
AC/DC has signed on Kaufmann Export to release a series of branded car accessories throughout Europe.
Liqui Moly, a German automotive lubricant specialist and partner of the German ice hockey league team Eisbären Berlin, has expanded its sponsorship agreement worldwide to include the
Turtle Wax is expanding its investment in the eSports sector with a renewed sponsorship of the eSports team OpTic Gaming in 2017.
Jack Daniel Distillery and Indian Motorcycle have joined forces to create a second limited edition Jack Daniel’s-branded motorcycle.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand.
Manufacturer and licensee Trevco has signed four new deals across the entertainment, music and automotive categories, bringing its roster of licensed properties to more than 700.
General Motors has tapped Michigan-based lifestyle company The Mitten State to develop an exclusive line of t-shirts based on the company’s vintage performance cars.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
PC and console game publisher GamesCo has partnered with global construction vehicle manufacturer JCB to launch “JCB Pioneer: Mars,” a new, online free-to-play PC game.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
Gas Monkey Garage, an automotive restorations shop in Dallas, TX, has tapped Dickies to serve as the official apparel partner for the auto shop.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
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