Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand.
Manufacturer and licensee Trevco has signed four new deals across the entertainment, music and automotive categories, bringing its roster of licensed properties to more than 700.
Orange County Choppers has selected Rocket Licensing to serve as its exclusive licensing agent across Europe.
Automotive manufacturer Carroll Shelby has tapped brand creative agency Blue Kangaroo to help grow and support the brand’s propositions and values.
U.K. firm Licensing Management International has signed four new partners for products that will further expand BSA Motorcycles’ heritage licensing program.
Blonde Sheep Licensing has tapped two new licensees–BWI and Brown Trout–to create and distribute a range of heritage products inspired by the Silverstone brand.
Silverstone, home of British Motor Racing, has tapped In Phase International to create a number of branded car care products.
Born Licensing has tapped Subaru Australia to star G.I. Joe in an advertising campaign for the new Subaru Levorg.
In anticipation of Batman v Superman: Dawn of Justice, automaker FCA U.S. and Warner Bros. Pictures have partnered to introduce the 2016 Jeep Renegade Dawn of Justice Special Edition vehicle.
General Motors has tapped Michigan-based lifestyle company The Mitten State to develop an exclusive line of t-shirts based on the company’s vintage performance cars.
The British Motor Heritage has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by Licensing Management International.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
Spin Master has partnered with Italian motorcycle company Ducati to create and market Meccano building set versions of the brand’s motorcycles around the world.
PC and console game publisher GamesCo has partnered with global construction vehicle manufacturer JCB to launch “JCB Pioneer: Mars,” a new, online free-to-play PC game.
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