Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Royal Horticultural Society has tapped the Gourmet Candy Company to create a range of branded chocolates and sweets.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Energizer has paired with licensee Smart Living Home & Garden to create branded, battery-powered LED lighting solutions.
Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics, has partnered with London-based restaurant Balthazar for a beauty-inspired afternoon tea and limited edition lip color.
Carte Blanche has partnered with crafting company Avec for a range of craft products for its Me to You brand.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the aspirin pain reliever brand, Aspergum.
The National FFA Organization has tapped Club Red Licensed Apparel for branded apparel specifically designed to connect with FFA supporters.
Twentieth Century Fox has tapped Red Robin to re-release the Berseker X burger inspired by the upcoming X-Men: Apocalypse film, in theaters May 27.
Fabrica de Tequilas Finos has created a new spirit inspired by the rock band AC/DC, called Thunderstruck Tequila.
Disney Store has launched a new collection of products designed for mixing and matching, titled MXYZ.
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