Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Jazwares has launched Tube Heroes University, an educational program created by its roster Tube Heroes YouTube celebrities for future YouTube stars.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
In anticipation of Batman v Superman: Dawn of Justice, automaker FCA U.S. and Warner Bros. Pictures have partnered to introduce the 2016 Jeep Renegade Dawn of Justice Special Edition vehicle.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Miranda Lambert has teamed with Petmate to launch the MuttNation Fueled by Miranda Lambert brand.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
WWE and Authentic Brands Group are taking the fitness and training brand Tapout to J.C. Penney with a brand-new apparel line in nearly 300 stores.
Coca-Cola has partnered with British menswear designer Kit Neale to create a vintage-inspired capsule collection.
Sunkist Growers has partnered with Rock Point Global for a line of branded kitchenware, in a deal brokered by Act III, Sunkist’s licensing agent.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
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