Classic publishing brands extend lineup with stationery, publishing, beauty sets and more.
U.K.-based The Copyrights Group has tapped a host of partners to grow the licensing program for both Paddington and The Country Diary of an Edwardian Lady in 2017.
Paddington will see a range of movie tie-in products across plush, toys and games, apparel and accessories, confectionery, back-to-school, home textiles, stationery, FMCG, books and more. There will also be ongoing developments across the classic Paddington ranges.
First, HarperCollins will launch a new Paddington novel for spring.
Meanwhile, a new Paddington Shop has opened at Paddington Station in the U.K. and will include a broad range of branded products and exclusive items.
New product launches for 2017 will be supported by marketing, PR activity and retail activations from long-term partners as well as new movie partners.
Additionally, the Paddington brand will celebrate its 60th anniversary in 2018 with a specially designed logo, limited edition products and special anniversary activities.
Furthermore, for The Country Diary of an Edwardian Lady, Penguin will launch a new coloring book in the spring.
Moonpig.com will debut a line of personalized floral cards for Mother’s Day and Gifted Stationery Company will unveil a collection of social stationery, including products such as address books, folding wallets, notecards, shopping lists, sticky notes, folders and notebooks.
Furthermore, SLG recently launched an exclusive beauty and gifting range, with products such as body lotions, body wash and nail sets, for Tesco for the holiday season.
In the U.S., new partners include Rizzoli for English language books, which are set to launch in 2018, and Tide Mark for 2017 dated wall calendars.