Coolabi has signed two new partners for the classic British property Bagpuss on behalf of brand owners Smallfilms and Peter Firmin.
The new deals will bring the almost 40-year-old brand to new ranges of plush and and gifting items this year.
Cozy Time has signed on to create a line of plush toys and accessories, which will be launched this spring in the U.K. and Ireland; and Portico will create physical and print-on-demand greeting cards, as well as 2014 and 2015 calendars in the U.K.
“Bagpuss will be 40-years-old in February 2014 and the property remains as popular as ever,” says David Torrance, director, Cozy Time. “We will have traditional Bagpuss plush items within our range, but also new and exciting products to appeal to a fresh generation of children and adults. It is our intention to give Bagpuss a new lease of life to ensure that he remains the most important, beautiful and magical cat in the world for many years to come.”
The “Bagpuss” series was first aired on the BBC in 1974. Although just 13 episodes were made, in 2010 the show was voted the No. 1 BBC series that adults would most like to see brought back.