Coolabi Signs Deal for Scarlett and Crimson

Simon and Schuster acquired the publishing rights for Coolabi’s new girls’ property Scarlett and Crimson. It will publish Scarlett and Crimson titles in the United States, the UK, Canada, and other English-language territories. The first titles should be in stores for summer 2008. The property is a joint venture between Coolabi and The Ged Backland Studio. Additional products will include blogs and graphic novels to appeal to the target audience of 8- to 12-year-old girls. A greeting card license has been signed with Danilo.

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