CLC to Continue to Rep Villanova

The Collegiate Licensing Company, the licensing affiliate of IMG College, has extended its partnership agreement with Villanova University to continue managing the school’s trademark licensing program.

Villanova and CLC, who have partnered since 1994, have signed a 10-year agreement that will run through 2024.

During the past 19 years, CLC has worked with Villanova to expand its retail presence and increase merchandise sales by leveraging national and regional marketing and licensing programs, including College Vault, a vintage-inspired collection of products. Additionally, CLC has worked with licensees and retailers, including Peter Millar, Columbia Sportswear and Old Navy, to increase product selection and retail distribution of Villanova merchandise. 

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