Claire’s Adopts Studio Pets Line

Fashion accessories retailer Claire’s has signed an international direct-to-retail deal with pet photographer Myrna Huijing for jewelry and accessories under the Studio Pets by Myrna brand. 

The collection features 50 SKUs including jewelry, cosmetics, bags, wallets, phone accessories, diaries, collectibles and plush, and is targeted at the tween and teen markets. The Studio Pets by Myrna line will debut this fall at more than 2,000 Claire’s stores in North America and Europe and will be available online.

“We are very happy to sign this multi-year partnership with Claire’s as it reinforces Studio Pets’ positioning as the ultimate pet imagery brand,” says Jennifer Richmond, managing director, Richmond Management Group, whose agency helped secure the deal with Claire’s. “We know that consumers are going to want to collect all of the cute products featuring their favorite Studio Pets.”

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