Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
The new line of Cinnabon-scented air fragrance products will be available in the U.S. and Canada later this year.
"Air Wick strives to capture the scents consumers love and bring them into their home. The launch of Air Wick Cinnabon Classic Cinnamon Roll fragrance, part of the new Familiar Favorites collection, allows consumers to enjoy the comfort of their favorite scents whenever they want," says Jeanne O'Connor, director of alliances, RB.
The line will include Air Wick Scented Oil refills and Freshmatic Ultra Automatic Spray refills.
"From our bakeries to retail shelves, there are so many ways to enjoy the flavors and aroma that the Cinnabon brand is famous for," says Kat Cole, president, Cinnabon. "We are thrilled to partner with Air Wick to deliver an innovative platform of products that capture the aromatic essence of our fresh-baked cinnamon rolls."
The Air Wick air fresheners join the more than 60 branded products that Cinnabon currently has at retail including Pinnacle Cinnabon vodka, Cinnabon Classic Cinnamon Roll K-Cup packs for Keurig coffee machines and Cinnabon Sweet Swirls snacks from New York Style Brand.