Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Dohe’s line of stationery and back-to-school products will launch this month and includes notebooks, folders, agendas, backpacks, purses and pencil cases for both girls and boys.
“Dohe has interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late ’50s,” says Marta Ballesteros, senior brand manager, licensing division, Perfetti Van Melle. “Dohe has created a great synergy with the Chupa Chups brand and have made an exciting addition to our family of licensed products.”