Chupa Chups Creates Digital Candy

Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.

The confectionery brand has tapped the developer to create a collection of five apps inspired by the candy, two of which have already launched.

“Chupa Chups Maker,” which lets fans create personalized versions of the lollipop, debuted in August, and the hidden-object game "Chupa Chups Hidden Objects" launched in October.

A third game is now in the pipeline, "Chupa Chups: Spot the Difference," which will challenge fans of the brand to find the differences between two similar screens.

All the Chupa Chups apps are available in the U.S., Canada, the U.K., Australia and Hong Kong, and will arrive in other EU territories soon.

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