Chuck E. Cheese’s Sets Sights on Retail

Family restaurant has tapped Signorelli for t-shirts.

Brand management and licensing agency Firefly Brand Management has signed licensee Signorelli to extend family dining and entertainment establishment Chuck E. Cheese’s.

Signorelli will produce a range of junior’s and women’s fashion t-shirts for distribution at mass, mid-tier and key specialty retailers.

“Signorelli is a leader in producing high-end quality products for the contemporary market, and the timing for this clothing line couldn’t be better based on the huge popularity that throwback brands and nostalgia play on social media today,” says Cynthia Modders, president and chief executive officer, Firefly Brand Management. “With Signorelli’s distinct graphic designs and the popular, iconic Chuck E. Cheese’s graphics, we are certain we have a winning style for those who want to capture some of their fondest childhood memories in style.”

Chuck E. Cheese’s is owned and operated by CEC Entertainment and has been in business for more than 40 years. 

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