Chips Fit for a King

Burger King will let potato-chip fans have it their way this fall with snacks in Ketchup & Fries and Flame-Broiled burger flavors. According to a report in USA Today, the fast-food chain has licensed its brand for a line of chips to Inventure Group. That company manufacturers and distributes snacks under a variety of labels, including a dozen varieties of T.G.I. Friday’s-branded chips that alone are a $100 million retail business.

“It’s a fun fit,” says Russ Klein, BK chief marketer. “This makes great sense for us. When you think about the sheer impressions of our trademark that this will create, the value is gigantic.”

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