Children’s Place Expands in Middle East

The Children's Place Retail Stores, one of the largest pure-play children's specialty apparel retailers in North America, has expanded its existing franchise agreement with Fawaz A. AlHokair & Co. to open new stores in Egypt and the C.I.S.

AlHokair & Co plans to open approximately 25 new stores in Egypt and the C.I.S. region of Armenia, Azerbaijan, Belarus, Georgia and Kazakhstan, beginning in mid-2014.

"After the successful openings of more than 20 stores in Saudi Arabia with Fawaz A. AlHokair & Co., we are excited to expand our international footprint with them in Egypt and the C.I.S. region, where they have a proven track record of successfully launching and operating major international brands," says Jane Elfers, president and chief executive officer, The Children's Place.