Launching in early 2013 with an initial offering of seven soups, the brand plans to expand to include a full range of more than 100 comfort foods by 2014.
"With hundreds of millions of books in print, which have been sold in more than 100 countries, our worldwide group of readers and fans know that the Chicken Soup for the Soul name represents a trusted and familiar source for stories and products that resonate and inspire," says Bill Rouhana, chief executive officer, Chicken Soup for the Soul. "Meal times play such an important role in living a well-balanced life that our readers and fans have asked us for years to launch a food line. By creating a line of delicious comfort foods that warm the heart and nourish the soul, we are providing yet another way that we can always be there to care for and support our community."
New items will be offered throughout 2013 and 2014 including gravies, broths and meal starters at supermarkets and food retailers across the U.S.
"One of our goals is to generate new opportunities for suppliers across a wide variety of categories, and innovative products and brands will do just that,” says Carla Cooper, chief executive officer, Daymon Worldwide. “For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic. With strong consumer awareness and established brand loyalty, specialty brands, like Chicken Soup for the Soul, are poised for immediate success."