Cherokee is bringing its Liz Lange Maternity brand to India, in a new agreement with Mahindra Retail.
The brand will be featured at Mahindra’s flagship store, Mom & Me, as well as online.
"We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services,” says Henry Stupp, chief executive officer, Cherokee. “This is an important step toward our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world."