|Gareth Davies, sales director at Character World, shows off some of the company’s product.|
UK-based licensee Character World has secured a series of international deals with retailers in Europe.
The deals include new partnerships with retailers in Benelux, France, Spain, Germany, Italy, Greece, Austria, Poland and Croatia.
Also, in a new pan-European deal, Character World will introduce a range of branded Plants vs. Zombies products next spring in the U.K. and Europe. PopCap Games’ “Plants v Zombies 2” is set to launch on mobile devices in July, accompanied by a comprehensive consumer products licensing program. Bulldog Licensing represents the brand in Europe.
“Internationalisation is a key strategic growth plan for Character World. We are delighted with our first 12 months trading in Europe, achieved by our experienced and professional EMEA sales team,” says Gareth Davies, sales director, Character World. “Our strengthening portfolio of licenses and year-to-date performance indicates rapid growth through 2013 and beyond as we open further prestigious retail relationships in existing and new territories.”