Celessence Debuts New Scent Testing Tech

Brand licensing company Art + Science has debuted its new Bitty Bettys line of fragrances at Hot Topic stores across the U.S.

Composed of four varieties–Betty, Rita, Liberty and Cindy–each Bitty Betty has her own distinct style, personality and fragrance profile. And, for the first time ever, consumers can touch the box to release the scent and test it out.

This unique “try me” feature is made possible by Celessence Technologies, a microencapsulation delivery system that allows for scent infusion into print and textiles. 

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