CBS Continues Star Trek Growth

CBS Consumer Products is expanding its Star Trek program into new categories including golf and office accessories, wearable blankets and souvenirs.

At New York Toy Fair this week Icon Heroes and A Crowded Coop showed off their new offerings including office accessories from Icon Heroes and a new line of bags and accessories from A Crowded Coop that will include sew bags, messenger bags, backpacks, purses and coin purses (available in July).

New licensee Soft Stuff Creations is planning a range of plush Star Trek golf club covers, while Gary Gurmukh Sales is planning a selection of souvenirs including apparel, headwear and giftware for Canada. Both lines will launch in April.

Other deals across the globe include 21 Trends Private for t-shirts in India; Mitch Dowd for men's outerwear, sleepwear and underwear in Australia; and Lady Sandra Home Fashions for cuddle wraps and wearable blankets in Canada.

All new product will be at retail by this summer.

“The Star Trek brand continues to grow all across the globe,” says Liz Kalodner, executive vice president and general manager, CBS Consumer Products. “This expansion into categories we’ve never offered before is a testament to its popularity and heightened demand from fans.” 

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