DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in Staffordshire, England.
The agreement with BBC Worldwide and Merlin Entertainments will see characters from the preschool series come to life in a series of branded experiences at the theme park including a magical boat ride through a “real” woodland Night Garden.
“In The Night Garden is a key CBeebies brand, and its inclusion at CBeebies Land ensures fans of the enchanting preschool series can now enjoy an immersive new experience with Makka Pakka, Upsy Daisy, Iggle Piggle and friends at Alton Towers,” says Mat Way, head of licensing and attractions, live events, BBC Worldwide.
BBC Worldwide and Merlin Entertainments will open Cbeebies Land at Alton Towers Resort in May, with five acres dedicated to live appearances, play areas and hands-on activities. Click for more details on plans for the new theme park zone.
“This is a fantastic opportunity to bring the much-loved In the Night Garden brand to preschool fans and their families in a wholly new interactive and engaging way,” says Stephen Gould, commercial director, DHX Media. “In the Night Garden is the ideal ‘draw’ brand to provide a fun, nurturing, inspiring and immersive environment for CBeebies Land and its visitors.”