Australian game developer Halfbrick and its licensing partner HAP Consulting have appointed CBD Promotions as the company’s new sub-agent in Australia, Dubai, Saudi Arabia and Bahrain.
The new partnership between CBD and Halfbrick covers licensed promotional events, activities and campaigns for the developer’s suite of games, which include “Fruit Ninja” and “Jetpack Joyride.”
“We are very excited to be working with Halfbrick, bringing their awesome games to life outside the mobile app environment,” says Mark Adderton, director, CBD. “Our exciting new marketing concept connects gaming apps with fast-moving consumer goods and lifestyle brands in a fresh approach not previously seen in mainstream promotional marketing.”
"We are thrilled to be partnering with CBD on this important new project,” says Phil Larsen, chief marketing officer, Halfbrick. “Together with CBD, we will collaborate and innovate to grow our business outside the mobile app channel, unlocking new territories and opportunities.”